Generating 80 new product ideas in one day How a fresh perspective is helping to drive a business forward
Yes, you did read the headline correctly. Morgan’s Fine Fish in Co Louth has been in the seafood industry for 160 years but they are not content to sit back. Like any company worth their salt, they are continuously trying to develop fresh business ideas.
Grainne Mackin is the O’Meath firm’s Innovation Manager. She says since the company joined InterTradeIreland’s Challenge programme, it has enabled them to catch more of the existing talent in the company “Now we have a full innovation structure in place. People in the processing factory are part of the innovation team too. Previously it just used to be the management that developed new product concepts.”
In the video below Grainne talks us through how the firm has managed to throw open the net to develop a very wide culture of innovation and what it means for the business.