InterTradeIreland cordially invites you to an exclusive masterclass with internationally renowned business strategy consultant

Dr Trish Gorman

‘Striking the Balance Between Disruption and Direction’

Date: Wednesday, 1 October 2014                   

Location: NovaUCD, University College Dublin, Belfield, Dublin 4.

Time: Registration, tea & coffee - 9:30am ,         Masterclass 10:00 – 11:30am         


Register:    Password:    gorman       

There are only a limited number of places available at this masterclass.


Striking the Balance Between Disruption and Direction

Striving to meet the needs of our future customers, anticipating future technologies, and imagining future competitors requires a mind-set that is ready to disrupt the status quo. Meeting the needs of current customers, leveraging current technologies, and besting current competitors requires a mind-set that provides clear direction given the status quo. Disruption breaks rules and challenges the very assumptions that provide guidance and direction to ongoing business.

Company directors and managers need to know when to provide direction, guidance and oversight and when to disrupt and innovate. 

This Masterclass is an exclusive invite only opportunity to work with Dr Gorman. The workshop will explore the behaviours and priorities required to both run the organisation you are in and to build the organisation you want.

About the Speaker

Dr Trish Gorman is an academic, author and a leading business strategy consultant. She has been a featured speaker at the World Innovation Forum and frequently addresses corporate audiences on topics related to strategy, growth and innovation. 

While at University College Dublin, Dr Trish Gorman will also be the keynote speaker at the InterTradeIreland 2014 All-Island Innovation Conference which takes place in the University on 30 September. Further information on this conference, including registration, is available via

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